Branding isn’t just another industry buzzword. Well, let me correct that: GOOD branding isn’t just another buzzword.

When done right, your brand makes everything easy for you and your clients.

By knowing who you serve at an almost-creepy level, you can create content and offers that attract those people.

By knowing how you want to come across, you can create content faster and more authentically. Importantly, I don’t just mean knowing how you want your leads and clients to think of you. But really knowing how YOU want to communicate.

Developing your unique brand voice is one of the most fun things you can do in business. Maybe as a copywriter, I’m biased. But for me, I really didn’t enjoy creating content until I ditched the last of the stuffy professional speak I loathed and embraced my inner sarcastic, wanna-be standup comedian.

And you know what happened? When I started writing as myself — my real, nerdy self — my dream clients began finding me. Lil’ ol’ me! Finding me, asking for my rates, and hiring me. Boom—like that.

Includes:

• Core values

• Finding your target audience

• Social media content strategy

• Content marketing plan

• Brand asset library

• Insightful questions to get at the heart of who you are, who you serve, and how you'll reach them.